Tech-Savvy Students And Their Innovative Ideas Awarded By BIMA
- Selected from over 300 entries, BIMA Digital Day winners came from schools in the Northwest and Southeast England.
- BIMA Digital Day helps thousands of UK students learn about the potential of a digital career.
- Challenge Partners Vodafone, BBC Studios and The FA set real world briefs.
Winners of the sixth annual Digital Day were announced on the 23rd January by BIMA, the UK’s digital trade body. Student teams from The Burgess Hill Academy in Sussex, Abbot’s Lea School in Liverpool and London’s Westminster Academy were each declared a winner of one of the activities set by Digital Day Challenge Partners Vodafone, BBC Studios and The FA.
Linda Dorgan, Widening Participation Co-ordinator at The Burgess Hill Academy commented, “We are immensely proud of all our students who took part in this fantastic day and extremely grateful for the support of the digital media agency, Tommy’s. Our winning group of students, Stars created a fantastic advertising campaign for the BBC. They were incredibly professional in their presentation. We are all looking forward to visiting the BBC and trying to bring their ideas to life!”
Each winning school will receive a cash prize and the winning teams will attend a workshop hosted by the Challenge Partner. The students will work with tech specialists with the ambition of bringing their ideas to life.
Digital Day aims to give young people an insight into the variety of careers available in digital. Each November, UK’s leading digital experts head back to school for a day. This year they helped over 5000 students, solving real problems set by famous UK brands.
The winning work
BBC Studios asked students for a big idea to promote its new digital-only series Earthlings. The team at The Burgess Hill Academy came up with an interactive billboard and social media campaign to engage potential viewers and encourage empathy for different cultures.
Enriching the talent pipeline
BIMA Managing Director, Holly Hall says, “We see such variety and sophisticated ideas from Digital Day teams, and this year has been no exception. The UK’s students are digitally savvy, what they don’t understand, is how they can apply that knowledge to a progressive, lucrative future career in the digital and technology sector, the fastest growing industry in Britain.”
Hall continues, “Digital Day doesn’t happen without our Challenge Partners, BIMA members, and schools across the country committing to making a difference in young people’s lives. Digital Day is about far more than a single day of activities, it helps to change lives and enrich the pipeline of talent entering our industry.”