More Radio Toy Appeal

More Radio Toy Appeal

by Pete McIntosh

More Radio’s popular Toy Appeal is set to return this Christmas. The long standing annual appeal continues to bring smiles to the faces of children and teenagers across Sussex who may otherwise have a Christmas to forget. Programme Controller Pete McIntosh told us how you can make a difference

It is estimated that more than a quarter of children in Sussex are living in poverty – as a result many of them won’t be expecting a visit this year from Father Christmas. Each year, More Radio encourages listeners to donate new toys suitable for deserving young children who may otherwise go without. This year, the Sussex-based radio station have teamed up with both Tesco and Sainsbury’s, as well as dozens of other local businesses to provide collection points across the county where listeners can get involved and support the popular initiative.

More Radio’s Breakfast Presenter Nick Osborne said, “We have seen the Appeal grow every year. We are consistently overwhelmed by the generosity of Sussex residents who get behind the campaign year after year and allow us to support so many worthwhile charities and organisations over the festive period. We really are grateful for all the donations we receive, and would like to thank everybody who has previously supported the Appeal. We know from the feedback we receive from the groups we support just how much of a difference the Toy Appeal can make.”“Every toy we collect gets distributed to disadvantaged children across our local area,” said Pete.

“These are children who might not otherwise receive a present at Christmas. They may be spending the festive season in hospital, suffer from a physical or learning disability, or just be from a disadvantaged background where their parents or guardians simply can’t afford to provide gifts and presents. Last year we were able to support more than 20 charities and voluntary organisations and we are always looking to help more. If you’re involved in a charity or group working with children, we really want to hear from you. You can contact us via our website, to register your interest.”

Last year the station collected 3,000 new toys and games and will be looking to grow this number further when the campaign begins in November. Pete continued, “This year we really want to up the focus on teenagers. We have always been inundated with toys suitable for younger children and we are blown away by people’s generosity. It would be brilliant if we could expand the appeal to support disadvantaged older children. I know they can be difficult to buy for but books, age appropriate games, and even gift cards are always popular.”

To find a list of local drop off points, just head to the station website